Is the Format of the Medium the Message?

Is the Format of the Medium the Message?

Today’s Post by Joe Farace “We become what we behold. We shape our tools, and thereafter our tools shape us.”― Marshall McLuhan I believe that the camera you use and the way that you use it determines the format or shape of the final image. Look no further than...
Field Testing: Sigma’s 14-24mm f/2.8 DG DN Art Lens

Field Testing: Sigma’s 14-24mm f/2.8 DG DN Art Lens

Today’s Post by Joe Farace As I’m testing the Panasonic Lumix S1R, I’ll also be reviewing some L-Mount lenses that area available from Sigma. Today it’s the 14-24mm f/2.8 DG DN Art lens that provides an angle-of-view of 114.2 to 84.1 degrees: First impressions...
Overview: L-Mount’s Mirrorless Dynamic Duo

Overview: L-Mount’s Mirrorless Dynamic Duo

Today’s Post by Joe Farace My first professional SLR was Nikon’s F2 that I purchased in 1971 and like many other photographers of the day, I ordered it with a 50mm f/1.4 lens but what I really wanted was a wide-angle lens. So the next lens I bought was a Sigma 16mm...
Digital Q&A: You’ve Got Questions…

Digital Q&A: You’ve Got Questions…

Today’s Post by Joe Farace …I’ve got some answers. I always enjoy hearing from readers, especially those that have questions about photography, this blog or whatever else may be on your mind. I always answer them right away but some have a more general theme so I...