Joe Farace

Once upon a time, a Shutterbug reader sent me an email asking, “Why do you shoot infrared, when regular photography is already so hard.”  My feeling was then and still is now that IR photography isn’t that difficult and is as hard as you want to make it. That’s why, I was surprised to find that there was a SOOC (Straight Out Of the Camera) movement within the world of infrared photography.

I’ve always believed that a soft light source is a better choice for portraits than a hard one because it’s more flattering to the subject. You may not agree and that’s OK. One of the advantages of using soft light is that the portrait will usually require less retouching.

…how some photographers think that the only way that they can attract new clients is by giving them low-ball estimates that undercut their competition. These shooters are blind to the fact that short-term thinking like this does not build client loyalty and only reduces an operation’s profitability.