Joe Farace

“Light,” as a wise photographer once told me, “is light.” The most important characteristics of any studio lighting setup are the quality, quantity, direction and color of the output. The kind of hardware you use will have an impact on these aspects and the quality of the light can further be affected by using light modifiers.

When performing in Central Park in 1991, Paul Simon changed the lyrics of his song Kodachrome to “everything looked better in black & white,” proving that you can, in fact, change your tune,

It may come as a surprise to some of you but I didn’t start out to be a people photographer. In 1982, when Mary and I opened our studio we divided the workload based on the type of images our clients requested. That division of duties turned out to be a simple: Mary photographed people and I photographed things, mostly architecture and some products. Every now and then because of scheduling and availability I would shoot a few business portraits but people were really Mary’s game.