Il est mort: The Trade Show

Today’s Post by Joe Farace During the year I typically receive lots of e-mail from companies and PR agencies asking if I’ll be attending this-and-that trade show. Increasingly in recent years my answer to them is no. The magazines I write for no longer have the budget for mere writers like me to cover even part of the cost of attending shows like CES, WPPI or Photo...

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A Different Way of Looking at Composition

Today’s Post by Joe Farace Throughout the history of photography, there has been many articles and books written about the rules of composition. There’s the famous ‘rule of thirds’ that divides an image into three slices and dictates specific intersection points within the frame where subjects should be placed for maximum impact. While there is an...

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What’s My Favorite Portrait? Here’s Mine…

Today’s Post by Joe Farace It doesn’t matter what person, place, or thing you’re photographing, the ultimate subject of any photograph is light. Light, whether occurring naturally or artificially, has four basic characteristics: quality, quantity, direction and color but it’s the quality of the light on a subject ultimately determines the effectiveness of your...

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Finding Your Niche in 2018

Today’s Post by Joe Farace Most entrepreneurs start a business because they’re passionate about something. Book lovers open book stoes, art lovers open galleries or design studio and shutterbugs start photo studios (that’s my story.)  But you need more than passion to be a success in the coming year, you’ll also need to set yourself apart from other businesses that...

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Three Reasons I Like Infrared Photography

Today’s Post by Joe Farace I once received an e-mail from a reader asking, “Why do you do infrared photography, when regular photography is already so hard? My answer to her had more to do with how  photographers go through three distinct phases when honing their image making skills: The First Stage occurs immediately after they get their first “good” camera and...

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Shooting Travel Photography with Live View

Today’s Post by Joe Farace These days every camera has Live View and not just mirrorless cameras. On DSLRs, Live View uses a second sensor that’s mounted in the viewfinder’s optical path to transfer the image to the LCD. Because this second sensor is placed after a half transmissive mirror, the view via the optical viewfinder is still available. Live View is...

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