Using a Handheld Meter for Outdoor Portraits

Using a Handheld Meter for Outdoor Portraits

Today’s Post by Joe Farace All modern cameras have some kind of built-in light meters and some even have a spot metering function but I still occasionally still use a hand-held meter, especially when photographing people outdoors. My current hand-held meter is...
Is the Format of the Medium the Message?

Is the Format of the Medium the Message?

Today’s Post by Joe Farace “We become what we behold. We shape our tools, and thereafter our tools shape us.”― Marshall McLuhan I believe that the camera you use and the way that you use it determines the format or shape of the final image. Look no further than...
LED Lighting and The Lady in Red

LED Lighting and The Lady in Red

Today’s Post by Joe Farace LEDs may represent the future of studio lighting but a number of the currently available options come with a caveat or two for the new professional portrait photographer or aspiring pro. In shopping you’ll find that some LED solutions are...
Remembering My Dad Today

Remembering My Dad Today

Today’s Reminiscence of his father by Joe Farace I don’t have many memories of my father from when I was a young child. Not long after I was born he was drafted into the army to fight in WWII, even though he was working at that time at the Bethlehem Steel...
My Advice: Don’t be Equipment Poor

My Advice: Don’t be Equipment Poor

Today’s Thoughts from  Joe Farace All of the cameras and lenses that I use to make the photographs that appear on this blog, books, social media accounts and magazine articles are, with rare exceptions, equipment I actually bought and paid for with my own money....