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Today’s Post by Joe Farace

Instead of you looking at yet another photograph of me on a Saturday post, below is a portrait of Bella Fire that I made during our last shoot in November. 

At the end of each chapter of my forthcoming book, A Life in Photography, there’s a section I call “What Have We Learned Today.” The ending of one particular chapter goes something like this…

There are many Farace’s Laws but the most important one is that your clients don’t care if you go out of business. A Photomethods magazine reader once e-mailed me: “How can I make my clients love me?” My answer was simple: Cut your rates in half. They will love you but you will go out of business and they will love you as they search for another photographer to do the work you used to perform. Because like it or not, the work is going to get done, the only question that remains is by whom?

It appears that this law is much more universal than I originally thought. In a recent post I asked readers for feedback about an idea to help make the blog self-sustaining by offering VIP memberships that would supplement but not change free access to all post. As I write this, votes are fifty-fifty, so I may/might/will/possibly kill the idea. Special shout out to Frank Rozelle for his insightful analysis of Shutterbug’s content along with his concerns for my physical and mental well being.

As I mentioned in a previous Saturday post: No matter what happens, I’m here for the long haul and if you like what I do and value my opinions, you’ll find new content here Monday through Friday, even some weekends.

I like to hear from readers of Shutterbug and this blog, so if you have any comments, suggestions or questions, just click Contact and send me an e-mail. I’m looking forward to us continuing this journey together.

The specs for Bella’s portrait are: Backdrop was a black Savage Infinity vinyl background. Lighting was my usual combination of Paul C Buff’s Alien Bees and DigiBees. Camera was a Panasonic Lumix GH4 with G Vario 14-45mm f/3.5-5.6 lens at 45mm and an exposure of 1/125 sec and f/8 and ISO 200. When shooting some, but not all, intimate portraits, I like working in black & white and used Silver Efex Pro and Color Efex Pro to create this image.



If you’re interested in learning how I shoot portraits and use cameras, lenses and lighting in my in-home studio and on location, please pick up a copy of Studio Lighting Anywhere which is available new from with for $23.34 or $3.70 used, as I write this. If you’re interested in learning how to shoot better portraits and want some hands-on training, check out my one-on-one workshops.