Let’s Talk About Changes to the Blog

by | Feb 22, 2020

Today’s Post by Joe Farace

Instead of you having to look at yet another photograph of me on a Saturday post, below is a portrait of Bella Fire that I made during our last shoot together. 

At the end of each chapter in my forthcoming book, A Life in Photography, there’s a section that I call “What Have We Learned Today.” The ending of one particular chapter goes something like this…

A Photomethods magazine reader once e-mailed me: “How can I make my clients love me?” My answer was a corollary to one of Farace’s Laws: Cut your rates in half. The clients will love you but you will go out of business and they will love you as they search for another photographer to do the work you used to perform. Because like it or not, the work is going to get done, the only question that remains is by whom?

It appears that this law is much more universal than I originally thought. In a recent post I asked readers for feedback about an idea to help make the blog self-sustaining by offering VIP memberships that would supplement but not change the free access to all of the posts.

The response was interesting. Here are some of the comments that I received:

The only worry I have over this is similar to what happened with Shutterbug and several other subscriptions I’ve had. How would I stop paying you if you dropped dead?

Since you’re probably about the same age as me, if you get dementia and start writing drivel in your blog, I probably will have it also and not notice.

Luminous Landscape already did it. Derrick Story is doing it. Seems like Joe Farace should too.


If you enjoyed today’s or any of my recent posts I would like you —if you can afford it— to support this blog. You can help by making a contribution via Patreon, where memberships start at just $2.50 a month, with additional levels of support at $5 and $10 both of which include special benefits. There is also an option on the Subscribers page to make a one-time contribution if that better fits your budget. And if you are able to use any of these options, I want to thank you for your support.

How I made this shot: Backdrop was a black Savage Infinity vinyl backdrop hung on my falling apart JTL background stand. Lighting was a usual combination of Paul C Buff’s Alien Bees and DigiBees. Camera was a Panasonic Lumix GH4 with G Vario 14-45mm f/3.5-5.6 lens at 45mm and an exposure of 1/125 sec and f/8 and ISO 200.

Note: I don’t like to publish these kinds of posts on a weekday when I prefer to offer more photographic content, so they will remain as occasional weekend posts. But as I mentioned in a previous Saturday post: No matter what happens, with your support my plans are to be here for the long haul and I hope to keep at it until I “get dementia.” If you like what I do and value my opinions and images, you’ll find new content here Monday through Friday and even some weekends.

I like to hear from Shutterbug readers and this blog, so if you have any comments, suggestions or questions, just click Contact and send me an e-mail. I’m looking forward to us continuing this journey together

If you’re interested in learning how I shoot portraits and use cameras, lenses and lighting in my in-home studio and on location, please pick up a copy of Studio Lighting Anywhere which is available new from Amazon.com with for $13.21 or used starting at $5.00 as I write this. The Kindle version is $12.55