Developing Your Own Portrait Style

Today’s Post by Joe Farace

In my book Studio Lighting Anywhere I quote Richard Avedon who said, “I think all art is about control—the encounter between control and the uncontrollable.” That’s what a dedicated studio, no matter what size it may be or where it may be located, can offer a photographer.

You own shooting space becomes a safe haven from the real world where, to paraphrase the Outer Limits voice, you can control the lighting, the background, and subject. Even my small 11×15-foot in-home studio, where many of my portrait and glamour images, including today’s were made, is a retreat for creativity and, I think, the best place to develop a portrait style.

When working in this environment, I control everything from the subject’s pose, clothing choices and make-up with the resulting photographs tending to be as much a portrait of me as they are of my subjects. As my friend Rick Sammon likes to say, “the camera points both ways.” And what often emerges from all that control is a style.

How I made this shoot: While I usually like to use a background that’s a complimentary color to what a portrait subject is wearing, one of my stylistic foibles is to match the outfit with a Silverlake Colorsmack background that coordinates with it, like the Photo Blush used here. Lighting for this portrait of Colleen Brianne was provided by two Dynalite Baja B4 monolights. The fill light with a 48-inch silver umbrella is placed at the rear of my studio while the main light is at camera right with a white 60-inch, 16-rib white parabolic umbrella mounted in shoot-through mode. Camera was a Panasonic Lumix GH4 with Olympus 45mm f/1.8 lens and an exposure of 1/160 sec at f/9 and ISO 200. The Vignette Blur filter, that’s part of Color Efex Pro, was used to soften the edges.

A personal photographic style is not something I’m conscious about when shooting portraits but the truth is that over time we all develop a signature way of shooting. The danger, of course, is that we keep shooting that same way or different versions of the same shot for the rest of our lives so any style you develop must grow and change as you learn to make better portraits.



If you’re interested in learning how I shoot portraits and use cameras, lenses and lighting in my in-home studio and on location, please pick up a copy of Studio Lighting Anywhere that’s available new from for $22.78 or $13.75 used, as I write this. Interested in learning how to shoot better portraits and want some hands-on training, sign up for my 1-on-1 workshops.