The Challenge of Coping with Change

Today’s Post by Joe Farace

It’s Groundhog Day: “Okay, campers, rise and shine, and don’t forget your booties ’cause it’s cooooold out there today.”—from the movie of the same name.

Before digital imaging came along, the introduction of new photographic technologies in the film-based world was gradual, with each new product building on and backwardly compatible with what has gone before.

Computer companies, on the other hand, were driven by intense competition and the imperative of Moore’s Law. Gordon Moore, one of Intel’s founders, predicted that computing power would rise exponentially over time and that “the power of the silicon chip microprocessor will double every eighteen months, with a proportionate decrease in cost.” In the world of digital photography that we live in, this translates into camera/product cycles that are measured in months, instead of the years that were previously the norm for developing traditional optical and photo-chemical products.

What this means is that the digital camera you purchased today is quickly replaced with a newer model that produces higher quality images for a lower cost. For many people, this is the single most frustrating aspect of digital imaging. Since this trend is not going to change in 2018, I offer a few words of advice:

  • First, get used to it. The pace of new camera/lens/products may slow but it’s not going to change any time soon.
  • Second, please don’t go broke upgrading to get the latest hardware and software unless you can cost justify the purchase through improvements in your productivity. If you can’t, save your money for the next upgrade cycle.
  • Third, keep all of these changes in digital image technology in perspective. The single most important photographic accessory is still the person behind the camera.

 

Looking for a good book about monochrome photography? Pick up a copy of Michael Freeman’s Black & White Photography. My book Creative Digital Monochrome Effects is available from Amazon with new copies under $10 and used copies selling for $3.00 (plus shipping) which has to be one of the best book deals out their for what is my personal favorite book.